Module 01
Outbound Engine
Structured outreach to the buyers you actually want — built on precise targeting criteria and messaging that sounds like you, not a template.
Qualified B2B appointments for owner-led firms
A predictable pipeline. Without the chaos.
We run the entire client-acquisition engine — targeting, outbound, follow-up — and book qualified B2B sales appointments straight into your calendar. You show up, talk to the right buyers, and close.
- Live in 30 days
- Weekly cadence
- You just take the calls
Weekly sending rhythm Qualified appointments
01 / The system
One system. Four working parts.
Most owner-led firms don't have a sales problem — they have a prospecting problem. Referrals carry you until they don't. We run the engine that keeps qualified buyers landing on your calendar.
Module 02
Follow-Up System
A disciplined follow-up layer that keeps every open conversation moving. No more opportunities quietly dying in the inbox.
Module 03
Offer Positioning & Messaging
We sharpen how your offer is pitched, so the right buyers see the value fast — and say yes to a conversation.
Module 04
Weekly Pipeline Cadence
A weekly operating rhythm: KPI review, appointments booked, follow-up priorities and clear next actions.
02 / What you get
You sell. We fill the calendar.
Not a tool, not a course, not another project on your plate — a running engine that delivers qualified sales appointments, week after week.
- Qualified sales appointments, booked straight into your calendar
- A context brief on every prospect before the call
- Outreach in your name, with messaging you approve
- A weekly report: what went out, who replied, what's booked
- No software to buy, no team to hire, no tools to learn
Who does what
- Targeting & lists
- Us
- Outreach & follow-up
- Us
- Scheduling & CRM notes
- Us
- Sales conversations
- You
- Leads & relationships
- Yours
Everything runs in your name — and every contact we open belongs to you.
03 / Process
Four steps. In this order.
-
Step 01 · Week 1
Diagnose
We review your offer, your market and your numbers — and define together exactly who we target and what counts as a qualified appointment.
-
Step 02 · Weeks 2–3
Build
We build the engine on our side: targeting lists, messaging in your voice, a warmed sending domain in your name, follow-up structure. You approve everything before a single email goes out.
-
Step 03 · Week 4
Launch
Outreach goes live. We track responses and refine fast — and the first qualified appointments land in your calendar.
-
Step 04 · Ongoing
Weekly Cadence
Appointments keep coming, with a weekly report: what went out, who replied, what's booked, and what happens next.
04 / The math
What is a qualified appointment worth to you?
Your numbers, your math. Adjust the assumptions — the engine only makes sense if the economics do.
The math
- Expected new clients / month
- 1.5
- Pipeline value / month
- 30,000 €
- Expected revenue / month
- 7,500 €
Estimates based on your inputs — nothing here is a promise. We commit to qualified appointments; the closing stays yours.
05 / The operator
One operator. Not an agency layer.
Dominique Kahlem — Founder
Operator file
- Base
- Barcelona
- Education
- ESADE (BBA)
- Languages
- DE · EN · FR · ES
- Markets
- FR · ES · UK & IE
- Outbound
- Daily, hands-on
Dominique Kahlem
Founder — Kahlem Advisory
Kahlem Advisory is run by Dominique Kahlem. No account managers, no juniors, no hand-offs — the person you talk to on the first call is the person running your outbound.
Dominique works at the intersection of outbound sales, pipeline management and revenue execution. Before Kahlem Advisory he co-built and ran two businesses of his own — growing a Barcelona fitness studio from 20 to 65+ active members in six months, and cutting its lead response time from 12 hours to under five minutes. Today he prospects, qualifies and books B2B meetings every working day.
Based in Barcelona, with a business degree from ESADE. Native German; fluent English, French and Spanish — outreach is written natively in the language of your market, never translated after the fact.
06 / Articles
Notes from the engine room.
Practical writing on outbound, follow-up and pipeline discipline — from running it every day.
Qualification
What counts as a qualified appointment? (And why most "leads" aren't)
Lead, MQL, demo, meeting — the words blur together until you pay for them. Here is the definition we work with, the four criteria behind it, and why anything less gets expensive.
9 June 2026 · 5 min read
Compliance
Cold email in France: what's actually allowed for B2B
France is one of the clearest jurisdictions in Europe for B2B prospecting by email — if you respect a short list of conditions. What CNIL guidance expects, how it compares to the UK, Spain and Germany, and the checklist we run before any campaign.
2 June 2026 · 6 min read
Pipeline
Why referral growth stalls — and what a predictable pipeline actually requires
Referrals built your firm. They're also why revenue is a sawtooth. The structural limits of referral growth, and the four disciplines that make new business plannable.
26 May 2026 · 5 min read
07 / The fit check
Is this for you? Check honestly.
Four statements. If they're true for you, we should talk — if not, we'd rather tell you now.
You sell B2B services or solutions
Your average deal is worth four figures or more
The founder still drives sales
You have room for new sales conversations
The fit check
0 / 4
Four statements. If they're true for you, we should talk — if not, we'd rather tell you now.
Strong fit.
This is exactly who the engine is built for. Book the call — 15 minutes is enough to map your bottleneck.
Book a 15-min callPossible fit.
Worth a conversation — some setups work, some don't. Book the call and we'll tell you straight.
Book a 15-min callProbably not — and we'd rather say so.
Based on your answers, an appointment engine isn't the right investment yet. If things change, you know where to find us.
08 / FAQs
Straight answers.
Who is this for?
Owner-led B2B firms selling high-value services or solutions — where the founder still drives sales, referrals alone no longer cover growth, and every hour spent prospecting is an hour not spent closing or delivering.
Who is it not for?
B2C businesses, low-ticket offers, or an offer that has never sold — an appointment engine can't fix an unproven offer. And if your calendar has no room for new sales conversations, fix that first.
What counts as a 'qualified' appointment?
We define it together during the diagnosis: company profile, role, need and timing. A booked call that doesn't meet that bar doesn't count toward what we deliver — simple as that.
Do we need an internal sales team?
No — that's the point. The engine covers the prospecting half of a sales team. You, or whoever closes for you, only handle the conversations that matter. If you hire later, the appointments simply route to them.
How does pricing work?
Pricing is tied to the qualified appointments we deliver. The exact structure depends on your offer, your market and what we agree counts as qualified — you'll have a clear, fixed proposal after the diagnosis.
Whose name does the outreach go out in?
Yours. We set up and warm a dedicated sending domain for your company, and you approve all messaging before anything goes out. Prospects only ever deal with your brand — we stay invisible.
Which markets do you cover?
Primarily France, Spain, the UK and Ireland, and other English-speaking markets. All outreach is strictly B2B, based on legitimate interest, with a clear opt-out in every email — adapted to each market's rules.
When should we expect results?
Honestly: outbound needs a few weeks to calibrate. The first qualified appointments typically land soon after launch, and the rhythm builds over the following months. You'll see every number, every week.
Ready for a steadier flow of qualified sales appointments?
Book a 15-min call
If we don't see a strong fit, we'll say so.